When looking at an analysis just made: Can you answer the question 'So what?'. If not, you're just counting, not analyzing..

Be a Data Scientist

Stephen Few is often seen working in a grey scale to avoid distraction of perception. Visit his site to see samples of 'before and after'. (It's almost like the good old monocrome days)

Visualization Perceptual Edge

Subjective Data Driven Living

Getting businesses to debunk corporate myths and accept factual, data-based conclusions.. The courage to Act on Facts.

Trust Facts or Gut Feeling


With expanding channel options and exploding information, shopper loyality is harder to maintain than ever before. Know and deliver what your shoppers want or lose them; it is that simple

The New Shopper Reality


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